Friday, January 27, 2017

Final Thoughts


     One of the most memorable experiences from me this semester was the feedback I received throughout the semester, particularly on my magazine cover. I feel as though I became a much better designer with all of the constructive feedback my classmates gave me and standing in front of the class, presenting my design, and getting great feedback was a very memorable experience. Particularly, my classmates really helped me to decide which cover photo to use for my magazine. As seen above, I had many different versions of the magazine. With their help, I was able to chose a photograph that I wasn't really considering, yet it turned out to be my favorite. Through experiences like this one, I feel as though I have become much more open to criticism and that's definitely a life lesson I will carry from this class.
     Another memorable experience was one of the very first projects we did. This "hidden word" assignment truly allowed me to explore the many features of Photoshop. For my first hidden word edition, I simply hand drew everything. Then, I decided to branch out and discover the many things that Photoshop had to offer. I ended up using the line tool, warping fonts, and the eraser to create a very unique design. This experience was very memorable because I was able to become much more comfortable with Photoshop and do things that would help me the rest of the semester. Now, with the class ending, I will look to Photoshop more often to help me with design projects or simply just to edit a photo.

Artwork of Which I am the Most Proud



     Throughout this class and working on many different projects, I am most proud of my logo design and magazine cover. For my logo design, I had an idea for my business but did not really know how I could bring it to life with a logo. After researching all the things that make for a great logo, I had some ideas and knew I wanted to make a very simple design. I love how my "Fro-ganic" logo turned out because it is a very original design and I took the suggestions from my classmates to make it even better. This simple spoon-outline was one of the first things I did on Photoshop this semester and I am very happy with how it turned out. I am also very proud of my magazine cover for my magazine "Island Life".  I went through a lot of problem solving with this cover and had to consider many aspects such as making it easy to read and attracting the right audience's attention. I went through many photographs before deciding on the one to use for my cover photo and I am very happy with how the photo turned out and that I made many different editions to see which one worked the best. This cover impacted my learning a lot because I saw how many different routes can be taken in a marketing world by looking at my classmates' work, and how many different designs can work to captivate a certain audience.

Thursday, January 26, 2017

"Island Life"

  • To create a magazine cover using knowledge and tools of Photoshop CS6.  
  • To use conceptual skills in order to convey information to a wide audience in a clear, original, and well designed manner.

The name of my magazine is "Island Life". It is a nature and travel magazine specific to islands in New England. The target audience is people looking to vacation or live on an island in New England. It mostly targets a younger audience ranging from young adults to adults because of the activities and ideas the magazine includes. To capture the attention of this target audience, I decided to use a font that is the same as the Co-Op lobstering company, which is common throughout islands. I think this gives a very island-like feel to the magazine and will attract the audience along with the youthful font that I used for the cover stories. I also made sure to have the cover photo be one that is obviously from an island and includes some of the pieces that I mention in the cover stories. The color scheme of my cover is mostly a cool-tones scheme with blues to emulate the colors most seen on islands.
In this process, I faced the challenge of trying to chose the best photo for my cover. I had many options because of all the photos I take when I go to the island. I ultimately was able to decide on the photo because of the class's feedback and I am happy with the photo because I think it represents the island very well. I also struggled with the placement of my cover stories and deciding on the right colors for the cover stories. I tried many different placements, and saved a few different versions of my cover. I finally decided by putting the stories where they were easiest to read.
I think a great success for me through this project was creating a visually appealing cover. My cover looks very professional and draws the audience because of the layout. I really worked to cater this magazine to the kind of island people I have grown up with in the summer and think I succeeded at this. I also think that I created really unique and good cover stories for my magazine cover. The cover stories are all very different but certainly have a central theme. Overall, my magazine is successful in posing as the cover for a nature/island magazine.

Tuesday, January 10, 2017

Planning Magazine Cover Design

My magazine cover will be for an unique nature/lifestyle magazine about islands in the New England area.

The name of my magazine is "Island Life".

The feature story will be "Tips for Surviving an Ocean Away from Civilization".

This edition will be published in May of 2017, just as vacationing season to these island is gearing up.

5-6 storylines:
1. Guide to Renting or Buying a Home
2. Eating on the Island (cooking in or eating out!)
3. Top 20 Beaches and Things to do!
4. Interview with Lifelong Resident of Cranberry Island, Maine
5. The Best Island Shops in New England

I chose the font "Stencil Std" because it is a big, blocky font that is the same as what is used for the "CO-OP" lobster company. This company is a huge part of island life and the font really gives a sense of this island feel. I think I will use a color that is present in whichever photo I decide to chose for the cover.

I also would like to chose a blocky font for my cover stories. "American Purpose" is a font that fits the feeling I want and goes well with the title's font.

My Cover Photo:

My cover will have a cool-toned color scheme to have a relaxed and calm tone, which is what I want to have the author perceive about islands. 

My other ideas for my cover photo are using a photo of the sea glass, of the couple walking down the road, or of the sunset scene. A full island photo would also be great I think. 

Monday, January 9, 2017

Introduction to Magazine Cover Design

     I found it very interesting how truly similar many magazines are while still having unique portions. Many similar techniques are used in all magazines such as including the title, bolded cover stories, and attention to matching colors. This shows that there is really a method and trick to making a good magazine cover and the article definitely picked up on that. I also found it interesting how the article suggested using different methods to draw attention to each inside story. This could include bolding certain stories, using different colors, or using different fonts. This was a bit surprising because I thought that magazines should generally have the same layout and font throughout. Yet, it makes sense that using many techniques on one cover could draw the audience.
     In designing a magazine cover, I will definitely need to get a good balance between the words and photograph in the background. This is crucial because both the words are important and neither should outshine the other. This includes choosing appropriate colors and fonts to go with a complimentary photograph to really catch the reader’s eye and create a non-cluttered cover. I think that being unique with a magazine color is also very important. The article suggests doing things such as combining illustration with photography or fully using digital design which make for covers that have certainly never been seen before. Making a different cover ensures that the content is new and prevalent to the audience which is very important for a new magazine edition. I will do this by having unique stores along with a fun and eye-catching photograph.

Tuesday, January 3, 2017

Lino Prints

  • To become familiar with basic printmaking history, processes, and artists
  • To make connections among artists from our past and present who worked using this method;
  • To respond visually to printmaking artists by creating  editions of prints, using linoleum;  
  • To print 2 editions of 2 different drawings/designs, demonstrating understanding of the printmaking process.

In doing this project, my first obstacle was drawing a house that was both detailed and clean. Though I had many good options for houses, I chose the one that I could do the best because of its simplicity and I think the final product was great. During the printing process, I had many random lines above and around my house that I intended in my original drawing to be completely white. I wanted this entire area to be white because I was inspired by the work that Leanne Graeff did and how simple her designs look with no white space completely around the houses. I somewhat solved this issue by carving more linoleum out of these areas. Yet, there was no way to get it completely white so I compromised and just left the lines as some extra detail. In the actual printing process, I also struggled a bit with using too much or too little ink. I really solved this problem by experimenting and just practicing the printing process over and over again and I think this practice is what made my final prints look great.

I am most proud of how clean all of my additions turned out. I have very few smudges on my prints but overall they have crisp white borders and have no blurriness. I am also pleased with how similar all of my prints ended up, especially the two on the book pages. Though I had some random lines, this was due to my linoleum stencil and I think I truly mastered the actual printing process. The prints on the book pages in particular are very clean, look almost identical, and have great contrast against the words in the background. The way I problem solved throughout this project is also something I am proud of. I struggled a bit with the drawing and actual printing process, yet I think I succeeded in getting through these issues to create ideal prints. In my problem solving, I am also happy with how I used my inspiration from Leanne Graeff to create a great drawing with a balance of positive and negative space.

Tuesday, November 29, 2016

Printmaking History, Processes, and Artists

     Printmaking, a method of producing images with a "matrix" that has etchings in it, was primarily invented in Chinese art. It became more popular in the German Renaissance in the mid 1400s. Johann Gutenberg, a German, invented the screw printing press in 1450 and helped printmaking grow a lot in popularity. This invention along with oil-based ink and other printmaking components were widely used. Gutenberg truly started a new era and printmaking took on many different forms. Robert Rauschenberg also is noteworthy in using the printmaking process. He is a more contemporary user, peaking in his career in the late 1900s. He was one of the early innovators of silkscreen printing and would transfer photographs to canvas to make pop art. He combined many different photos and took a very different path with printmaking.
     One kind of printmaking is screen printing. This is done by squeezing ink through the meshes of a fine fabric that is stretched over a frame (typically wood) and it creates an even layer of ink on the desired medium. Woodblock, another type of printmaking, is when the artist cuts away certain parts of the wood to create a relief design. The ink can then be spread across the wood and transferred and the parts that were not cut will be the inked sections of the print. Intaglio is a method by which the artist scratched depressions into a flat metal plate and then this plate is inked. The ink remains in the depressions and this can be transferred to a canvas. Lithography is another method by which you can draw the desired image on a flat stone surface, using a greasy black ink. Water is then applied and it repels the ink. The ink adheres to the greasy image and not the wet stone, and is transferred perfectly to paper.
     Image result for Retroactive (1964) Collage
Retroactive Collage 1964 by Robert Rauschenberg
This print really caught my eye because the use of color very much conveys an image. Also, I think its very interesting the Robert Rauschenberg uses silkscreen and other methods in one print, which he calls "combining". 

Woodblock Print by Harunobu Suzuki, designed in the middle of the 18th century

This print stood out to me because it is definitely telling a story. Suzuki made the woodblock so detailed and his addition of color really helps to make the focal point stand out. 

Norman Mathieson (Scottland), "The Unexpected", 2003

This is a contemporary woodblock print and it is very different from the above woodblock print I chose. Though they use the same medium and both use color, they have very different takes on conveying a message. Suzuki used a lot more lines but I really admire the simplicity of Mathieson's print and I could see it being printed on many different things.